John Akerson's Thoughts

Business, technology and life

Nissan & Facebook

Timothy Tiah wrote a thought-provoking review of the Web 2.0 Summit in San Francisco last week. It has some amazing contrasts of facebook.

On one hand Fred Wilson thinks of Facebook as a photo/chat site. On the other hand Mark Zuckerberg wants it to be an idealistic, privacy-eliminating uber-platform that he can run like a government-less big-brother.  I think it is somewhere in the middle, but with the potential to go either way. As the Facebook “company” grows, it will be less and less of Zuckerberg’s vision, and more of Fred Wilson’s, HOWEVER – So many people are clueless of both potentials, that there is really no way to predict.

 Jeremiah Owyang pointed out this morning that companies are self-depreciating … of their OWN brands when they point to facebook.com/*** instead of their own sites. When I read that, I immediately thought of Nissan’s weekly emails promoting their “master the shift” contest. This is a weekly contest designed to publicize the Nissan Leaf, where they direct contest participants to http://facebook.com/mastertheshift instead of their own site. They aren’t selling a Facebook Leaf, but do they know that?  Well, maybe Nissan is an exception, though. They don’t even own Nissan.com – so, seriously- Perhaps they have bigger issues.

What do you think?

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November 24, 2010 - Posted by | Competitive Advantage, Marketing

1 Comment »

  1. I guess maybe one reason why brands might find it worthwhile linking to their Facebook page rather than their own .com is because they probably find it easier to garner traffic or a following on their Facebook page than on their own .com. There is after all some level of virality that it can achieve out of its branded Facebook page. Friends of users get notified when a person likes or posts anything on the FB page.

    I guess the only downside is that you’re putting all your media dollars on the fate of one social networking site. I remember many years ago, some brands were spending a lot of money developing and marketing its Friendster fan pages. Then Friendster died and so did all their brand pages along with it. I guess the bright side though is that Facebook looks like it’s here to stay at least for a while.

    Comment by Timothy Tiah | November 25, 2010 | Reply


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