John Akerson's Thoughts

Business, technology and life

Competitiveness and Personal Data

Technology competition is ramping up everywhere, and it surrounds the value of Personal Data.   Google is launching its E-Bookstore to compete with Amazon, Apple, and others. Facebook is releasing a new “profiles” feature that will certainly compete with LinkedIn and Twitter, and Google Buzz.

Motorola’s Droid Pro has to be giving RIM nightmares because the reasons for having their Blackberry are dwindling at an amazing speed. Cellphone competition is at a feverish pace. As Verizon prepares to get the iPhone, it sounds like they’re willing to pay Apple to prevent either Sprint or Tmobile from getting it…  Google released the new Nexus S phone  with a reference build of their android operating system, with no additional-anything to impede user experience. (TechCrunch says that “Google’s various apps, some of which are unavailable for the iPhone, that make it the best phone on the market today.”)

All of the technical competition has a downside though… Google’s Nexus S has a Near Field communication, NFC, feature that will let you use the phone in lieu of a credit card by simply tapping it against a device in a store. (read more about that here)  Given the data that they gather every second about customer preferences with their search engine, and the data that they gathered over the last few years with Street view – One has to wonder about the data they will gather from their Ebookstore and their Nexus S. One has to wonder what Facebook is going to gather with their new Profiles Feature. Another good question is… WHO is Facebook competing with there? Is it LinkedIn? Is it Twitter? Is it Google Buzz? or is it just Facebook improving for the sake of improvement? And what personal data will THAT improvement release?

Given the enormous value Google reaps from its growing googlebytes of data, it seems safe to question every “technical” advance, innovation, invention and announcement in terms of what personal data will be freshly captured for corporate plundering.

Is it all about the data? Should we be concerned about Ford gathering consumer information with their “Vehicle Interaction Revolution?” The new MyTouch feature of the Ford Edge understands thousands of commands. It connects to Cell phone, MP3 player, USB drive, SD Card… and features an ADHD-enabled delight: “Two 5-way switch pads on the steering wheel with 3 LCD displays – 2 in the instrument cluster, and 1 in the center stack. The available MyFord Touch™ features an 8-inch touch-screen display in the center stack.” (I’d love to trade my 10 year old Ford Explorer in for one. I’d think of it as a Ford Digital Explorer!)

Does it know how to phone home?  How long will it be before your Droid Pro can sync with your Ford Edge to update your Facebook Profile with 4Sq information, and feed all that into Google’s database so that Groupon can target you with an advertisement?  How much personal data is too much?

What do you think?

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December 6, 2010 - Posted by | Business, Competitive Advantage, Life

1 Comment »

  1. […] This post was mentioned on Twitter by John Akerson, John Akerson. John Akerson said: Does competitiveness ALL revolve around personal data? (from my blog) http://bit.ly/eQLHA8 […]

    Pingback by Tweets that mention blog-thing : Competitiveness and Personal Data -- Topsy.com | December 6, 2010 | Reply


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